Here's what I have in the works for their first product's label...
1776: American pride in numeric form. As fate would have it, that’s the number we were given when we registered our still. Suddenly, our mission became clear: We would democratize our spirits by letting each tell its own meaningful and integrity-driven story. You can’t make this stuff up.
MOLASSES & MAPLE
If you grew up in Boston, you’re proud of your accent. We cite pride as our tastiest differentiator. By merging Boston’s molasses trade history with local maple from Bascom Maple Farm (Since 1853), we are proud to have distilled the first spirit for New England. No-nonsense, like its people. Just something to drink now.
“Here in New England, the character is strong and unshakable.” – Norman Rockwell
...nothing like Norman Rockwell coming in at the end to button things up like David Caruso a la CSI: Miami (ugh, terrible show)!
Did Norman Rockwell wear sunglasses?